Nonprofits listen up and pay close attention. If your organization is operating as a 501(c)(3), there is a gem of a fundraiser out there by the name of planned giving. What is this all about? Well, planned giving is just another tool in the fundraising box. It should be a part of your nonprofit to help it grow and to sustain your projects and programs for generations to come.
Planned giving is tied into an individual’s estate plan in most cases. For proposes of this post that is what we will focus on. When a planned giving gift is made to a nonprofit, it is usually the result of an individual making a bequest to a nonprofit through their will, trust, insurance policy, retirement account or other asset.
If you are an executive director, development director, board member, church leader, religious leader, supporter or volunteer of a nonprofit, planned giving can help your organization.
5 ways to get your nonprofit ready:
- Get information from a professional who can help you set up a planned giving program.
- Inform your Board of Directors, Trustees and other leaders about planned giving.
- Have professionals conduct seminars about estate planning and invite your supporters.
- Let donors, supporters, members and friends know that your organization is ready to accept planned giving gifts.
- Set up a Legacy Society that highlight individuals who plan to give through planned gifts (and those who have made planned gifts).
Now that you have an idea of what planned giving is, get started by hiring a professional fundraising consultant to set up your planned giving program.
Contact AJ Betts Consulting to get started.
Charitable Planned Giving 